While many people around the world rely on coffee to start their day, few realize the impact their coffee habits have on farmers in South America, Asia, and Africa. These farmers often live in poverty and face unethical business practices and human rights abuses. The free market system, with its brokers, middle-men, and agents, perpetuates low prices and pits farmers against each other, causing entire coffee farming communities to disappear.

My commitment to our farming community is unwavering. I strive to ensure that our farmers enjoy equal opportunities, a safe and healthy work environment, and are treated with fairness, respect, and dignity. To combat these challenges, we need a sustained education campaign aimed at consumers. By informing them about the realities of coffee production, we can encourage the purchase of ethically sourced coffee and help eliminate unethical business practices.